RIGHT UNDER OUR NOSE
Right Under Our Nose
Life has a way of offering us the most profound lessons in the simplest ways, yet we often fail to notice them. In our endless pursuit of modernity, convenience, and success, we overlook the immense wisdom hidden in our daily routines, traditions, and the world around us. The answers we seek to a balanced, fulfilling life have always been right under our noses—woven into our culture, our relationships, and even the smallest moments of our day.
Take the simple act of drinking chai in an earthen kulhad. It’s not just an aesthetic choice or nostalgia for roadside tea stalls. The kulhad naturally enhances the taste, retains warmth, and, most importantly, is biodegradable—an environmentally friendly alternative to plastic cups. Our ancestors instinctively used sustainable materials long before climate change became a crisis. Yet, today, we run after expensive “eco-friendly” solutions while discarding the wisdom that has always been right under our noses.
Consider the way elders in our homes emphasize eating with hands. Many dismiss it as an outdated habit, preferring spoons and forks for hygiene. However, science now tells us that eating with our hands enhances digestion by signaling our brain to prepare for food, and the natural bacteria on our skin contribute to gut health. Something we ignored as ‘backward’ turns out to be a scientifically backed practice for well-being. The secret to better health was always right under our noses.
Look at the changing dynamics of family life. The joint family system, once the cornerstone of Indian society, is often seen as inconvenient in today’s fast-paced world. Yet, when the COVID-19 pandemic struck, families that lived together found emotional and logistical support far easier than those separated in nuclear setups. Grandparents stepped in to take care of children, young adults helped aging parents with technology, and financial burdens were shared. The very structure we dismissed as outdated turned out to be a source of strength in uncertain times. The support system we needed was right under our noses all along.
In our rush to embrace modern medicine, we often overlook the simplest remedies that our grandmothers relied on. A pinch of haldi (turmeric) in warm milk to fight infections, ajwain (carom seeds) for digestion, or mustard oil massages for stronger immunity—these were not just household tricks but effective, time-tested health solutions. Now, global wellness industries sell us “turmeric lattes” and “essential oils” at exorbitant prices, while we ignore the same remedies available in our kitchens. The cure was always right under our noses.
Beyond traditions and habits, everyday interactions also reveal powerful truths—if we pay attention. A vegetable vendor in the market, despite having limited resources, always greets customers with a smile and a kind word. He does not have wealth, yet he embodies contentment. The security guard at our office stands for hours, exchanging pleasantries with everyone, never complaining. These people demonstrate resilience, gratitude, and dignity in ways we often fail to appreciate. The lessons in humility and happiness are right under our noses, yet we chase expensive courses and motivational seminars for the same wisdom.
Even in the way our culture values silence, we find a lesson waiting to be rediscovered. Our elders believed in beginning the day with prayer, a walk in nature, or simple reflection. In today’s hyper-connected world, we are constantly bombarded with information—news, notifications, social media updates—leaving no room for quiet introspection. Stress levels are skyrocketing, and people are turning to meditation apps to find peace. Ironically, the practice of stillness and mindfulness has been part of our way of life for centuries, right under our noses.
For the younger generation, introspection has become a rare practice. The rush to keep up with trends, achieve quick success, and seek external validation leaves little time to pause and reflect. Yet, some of life’s most important answers do not come from a Google search or a viral post but from looking within. What truly makes us happy? Are we chasing careers that fulfill us or just following societal expectations? Are our relationships meaningful, or are we just collecting ‘likes’ and followers? The ability to ask these questions, to sit with one’s thoughts, to truly understand oneself—this wisdom is right under our noses, waiting to be embraced.
Young people often feel the pressure to be constantly ‘doing’ something—upskilling, networking, building a brand, staying ahead. But sometimes, the most powerful growth comes not from doing, but from being—being present, being aware, being true to oneself. Indian philosophy has long emphasized self-inquiry (atmavichara), the practice of questioning our thoughts, desires, and purpose. This is not an outdated spiritual concept but a practical tool for clarity and direction in life. Instead of seeking answers from the outside world, perhaps the next breakthrough, the next big idea, or the next moment of peace is right under our noses—within ourselves.
Sometimes, wisdom is not in grand theories but in the everyday routines we take for granted. We seek fulfillment in luxury, but true joy is found in simplicity—sharing a meal with family, waking up to birdsong, lending a hand to a neighbor in need. We chase solutions in books and experts while the answers have been within reach all along.
Life does not always demand reinvention; sometimes, it just asks us to pause and notice what has been right under our noses all along.
About the Author
Sanjay Shharma is an engineer and management graduate, a second-generation entrepreneur with over 35 years of experience. A creator of products, markets, teams, and institutions, he blends modern innovation with deep-rooted Indian cultural values. His strong connection to the earth and his commitment to community development shape his perspectives on business, technology, and society.He can be reached at sanjay@gepco.in.
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